On-air. Online. On-site. On it.
Three decades of radio brand management, on-air talent, and revenue-driving sales — building stations that win ratings and clients that come back.
Who I Am
I've spent my career on both sides of the radio business — running the programming that makes a station sound great, and selling the campaigns that pay for it. That mix is rare, and it's exactly what makes me effective: I know what a brand should sound like, and I know how to turn that sound into revenue.
My work ethic comes from my parents. I thrive on growth — I've succeeded in tough oilfields despite a fear of heights, trained fighters and air talent alike, and built media brands from the ground up. I'm determined, reliable, and relentless about doing better. As a leader, I coach through shared journeys and lead from the front.
"Excellence is the gradual result of always striving to do better."— Pat Riley
Content oversight across multi-station clusters, building strategy that grows ratings and revenue.
Decades behind the mic across Rock, Hot/AC, CHR and Country — proven to win and hold key dayparts.
Hands-on production and station imaging that makes a brand sound unmistakable.
Senior account experience closing direct accounts and agency business, with big-ticket sponsorships.
Hiring, developing and coaching air staff to perform across every format.
Digital expansion and live event marketing that puts brands in front of real audiences.
On-Air
Airchecks, imaging and character voices — straight from the booth. Hit play, or reach out for a tailored reel.
Rock aircheck showcasing daypart energy and tight breaks.
Active Rock aircheck with high-energy delivery (2012).
On-air segment highlighting pacing and personality.
Hot/AC aircheck with warm, conversational breaks.
Produced :30 promo with full station imaging.
Character voices — Simmons, Stanley, Pacino & Walken.
Track Record
Big, memorable promotions that moved product, packed events, and made clients look like heroes.
Bought five iPhones in Hawaii before they launched in Alaska and built remotes and truck-stop events around them — paying for six months of service up to the Alaska launch. Lines ran into the hundreds at every stop.
Secured a loaner Harley on display in a sports bar for weekly prizing, backed by a trade schedule and an insurance policy worth the price of the bike. Miller Girls signed up patrons to roll custom station dice during the game to win prizes — or the bike. Larger than life.
Sold booths to outdoor businesses — ATV, bikes, trucks, hunting and fishing — with archery, a DNR kid pond, fly-fishing guides, a dog demo team, food trucks, a beer garden and live music. Partnered with a local charity ranch and donated a share of proceeds.
Landed charter sponsorship for MNF and SNF on-site: $45K for my stations plus $22K from Miller Beer. The icing — the manager trusted me to place the rest of his schedule because he knew I had his best interests at heart. My sales manager was in shock.
Praise
Dan is passionate about radio. Like most with his experience and tenure, he's a dedicated broadcast pro who wants the best sound from his station and staff. Hot/AC and Rock are his signature formats, and imaging a station comes naturally to him. Dan is a Brand Manager who gets it — he knows what a great station sounds like, and he can deliver.
Brad LaRock
Former Market Manager, Townsquare Media — Grand Junction, CO
Dan Thomas is an excellent example of someone with a true passion for his craft. His experience as a Program Director, Senior Account Executive and Operations Manager gives him a firm grasp on the changing landscape of the industry. His ideas are fresh and relevant — a strong candidate for any company seeking to keep up in a new age for radio.
Michael Novelli
Marketing Strategist & Principal, Innovate Solutions
Dan is a terrific example of passion, creativity, and drive in the radio industry. He's worked both sides of the fence — programming and sales — using each to increase his success in the other. Always eager for the next challenge. I know his career will be a long one in radio.
Kim Williams
Market President, iHeartMedia — Honolulu, Anchorage & Fairbanks
Dan's programming experience gives him an edge on the sales side. He's comfortable one-on-one with local direct accounts and in front of agencies for big presentations. A true believer in radio — and a fearless closer.
Andrew Lohman
Area President, iHeartMedia Alaska
"Don't fear failure. Not failure, but low aim, is the crime. In great attempts it is glorious even to fail."
— Bruce Lee
Career
Altoona–Johnstown, PA
Anchorage, AK
Chico, CA — KRQR / KTHU / KCEZ / KBQB
Grand Junction, CO — KEKB / KKNN / KMXY / KEXO-AM / KBKL
Fresno, CA — KKBZ
Anchorage, AK — KFAT / KDBZ / KXLW / KBBO
Anchorage, AK — KZND / KNIK / KMVN
Anchorage, AK — KGOT / KBFX / KTZN
Anchorage, AK — KWHL 106.5 K-Whale
Highlights
High-performance ratings across multiple formats.
Experienced operations & brand manager across broadcast and digital.
On-air talent, imaging specialist, and talent coach.
Vouched For
Former Major & Medium Market Morning Show Talent
Cleveland · Portland · Spokane · Anchorage
SVPP, iHeartMedia — Tucson, AZ
Operations Manager, Summit Media — Louisville, KY
Major Market Programmer, Consultant & #Happens Rock Editor
Area President, iHeartMedia — Anchorage, AK
Full contact details for references available on request.
